BRAND IDENTITY: KABLAMO

FREELANCE JOB
ROLE: LEAD DESIGNER

KABLAMO asked for help with their brand, their brand assets and how they appear in market to their clients.

I needed to refine and evolve the brands current look and feel in order to make it more consistent, appeal to their target market and work cross-platform in a professional, clean and simple way. I worked to understand the company, their vision, goals and objectives in ordered to create a brand book and intelligent visual collateral to communicate a visual expression of the brands personality.


BEFORE: THESE WERE THE ASSESTS SUPPLIED BY KABLAMO


AFTER

The basic brand visuals fall under:
Bold and clear, shared energy, honest and transparent.

Negative space and bold typography bring the personality
a
nd tone to the foreground while allowing for diverse composition
and messaging, with smooth translation to any medium or platform.

BRAND BOOK, CREATIVE CONCEPTS, GTM DECK, BRAND VALUES AND VISUAL TONE.

 

WEBSITE

GO-TO-MARKET DECK